As a removal or storage business, you’ve already got your hands full. One day, you’re dealing with an organised mover who’s packed, completed by lunchtime and you’re finished by 3pm. Next, you’re wrestling with last-minute packers or waiting hours for keys. Storage is no easier with juggling contracts, unit availability and keeping customers happy. Who has time for marketing? It often gets pushed to the bottom of the to-do list until things go quiet and then it’s all hammer and tongs to get leaflets and postcards out, scrambling to fill up your diary or units. It doesn’t need to be that way. If you want consistent marketing ticking along in the background while you focus on the heavy lifting of running a business, it’s time to outsource!
What are the benefits of outsourcing your direct mail marketing?
Saving on printing and postage costs
One of the biggest perks of outsourcing your direct mail is the cost savings. Printing and postage aren’t cheap. If you’re doing it in small batches, you’ll always pay over the odds. Mailing companies, on the other hand, send thousands of letters and postcards every month for businesses just like yours. This means they get bulk discounts on printing and postage that you simply can’t access on your own. And with stamp prices climbing faster (first class stamps are now £1.70 and second class are 87p), every penny saved matters.
Take a look at the comparison below. When a business handles direct mail in-house, one standard postcard with print, postage and staff time costs £1.17. Outsourced to MoverAlerts? That same postcard costs 78p to send - a saving of 33%. Even with a franking machine, the saving works out at 35%!
We’ve even spoken to clients who have roped in staff for ‘envelope stuffing after-hours,’ paying overtime, buying everyone pizza and spending the evening jamming letters into envelopes. When you factor in the overtime costs, paper, ink and pizza(!), it costs a fortune! Outsourcing quickly becomes the obvious choice. You save on materials, labour - and stress migraines!
Save time
Direct mail marketing can become tedious with the constant printing and stuffing of envelopes. You can use your company’s time more productively by outsourcing, knowing your direct mail marketing campaign is in the hands of professionals. It’s one less thing to worry about, and when you’re running a business, that’s a welcome relief.
A successful direct mail marketing campaign requires fine-tuning a lot of aspects, including location targeting, the design of your mail and making sure you speak effectively to your intended customers. But hitting these important requirements can take time, especially if you're not experienced in doing it. Even recruiting, training or upskilling an in-house team to manage your direct marketing campaign is time-consuming.
Engaging in a direct mail fulfilment service takes all of this time and effort out of your hands.
Guaranteed quality
When it comes to direct mail, first impressions count. Homemovers are juggling a stressful life event, so your marketing needs to stand out. Outsourcing design and printing to a professional fulfilment company ensures your mail looks polished and credible. They know the right words, the perfect layout and even the ideal paper to reflect the quality of your service. With years of experience running thousands of campaigns, they can make sure your target audience gets the right message. You’ll have an accurate campaign with fewer errors.
Less stress
Running a removals or storage business is hectic. Outsourcing takes one big task off your plate. You don’t have to worry about keeping inventory stocked up and can focus on what you do best: helping people move home or to declutter.
Scale up
Using a fulfilment company lets you ramp up your direct mail campaigns with zero stress. If you want to send more leaflets, target new areas or launch seasonal pushes, a professional service can handle the extra volume effortlessly.
How can MoverAlerts help with your homemover direct mail campaigns?
It’s heavy lifting running a removals or storage business. With so much to do, the last thing you need is to add marketing to the mix. With our fulfilment service at MoverAlerts, we can save your business time and money by producing, printing and distributing your homemover marketing for you. The key to successful direct mail is reaching the right people. Sending leaflets to households that don’t need your service is a waste of time and money. MoverAlerts knows exactly who is moving and when, to help you target qualified homemover leads. We can save you up to 35%, so why do it yourself? Contact us today to find out more.