If you're a local business on the hunt for new customers or clients, direct mail can be an incredibly powerful marketing tool. It can make your business show up for people who need your services, right when they need you - it literally puts you on their doormat.
It can also be time-consuming and scarily expensive. Between the cost of printing and posting your mail and the time it takes to create, target and send it - you can easily end up out of pocket. As a business owner, this can easily put you off from starting a campaign at all.
There is one easy way to sidestep all this risk though. When you outsource direct mail you get the expertise and support of people who know how to get the best from your campaign. They can plan, tweak then complete your direct mail campaign in a smooth process built on the experience of running many other successful ones.
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Of course, engaging a direct mail company can feel like a big decision. An intimidating one even.
To help shrink it into something more manageable, we thought we'd lay out the benefits you can expect when you outsource direct mail. From saving time by streamlining the mailing process to increasing your returns by targeting a specific audience, read on to find out clear reasons why outsourcing is such a great investment.
What are the benefits of outsourcing your direct mail marketing for homemovers?
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Saving on printing and postage costs
One advantage of mail outsourcing is that it's a cost-effective solution when it comes to printing and posting costs. Many companies that provide mailing services will produce and post a significant number of mail pieces every month. This scale will open up bulk printing and postage discounts that just aren't available to small businesses that only send out mailers to their own customers.
When carried out on a smaller scale, these costs can turn into a major investment for smaller businesses. To access discounts you need to generate a large output of direct mail. And while this opens opportunities for discounts it often exceeds the realistic needs of most companies.
Mailing services companies will divide that volume across a range of different businesses at once, opening up avenues for discounts and savings regardless of how small your personal business needs are.
Save time
When you outsource direct mail campaigns, you don't just save money directly - you save time as well.
The key to a successful direct mail marketing campaign is fine-tuning a lot of aspects including location targeting, the design of your mail and making sure you speak effectively to your intended customers. But hitting these important requirements can take time, especially if you're not experienced in doing it.
Even recruiting, training or upskilling an in-house team to manage your direct marketing campaign is time-consuming (and costly).
Engaging in a direct mail fulfilment service takes all of this time and effort out of your hands. For a company like MoverAlerts, direct mail is our focus and we've streamlined the process. We understand what makes a successful direct mail campaign and we know how to connect with your target audience. No trials, no mistakes, necessary.
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Guaranteed Quality
If you want to impress potential customers, it is important that your direct mail looks professional and inspires trust. This is even more pressing when you're dealing with homemovers, a group of people already struggling with a stressful life event. A bright, colourful leaflet might catch their attention on the doormat, but you need something that stands up to scrutiny. Something to show you're offering a service they can rely on.
Outsourcing the design and printing to a fulfilment company is one way to make sure your target audience gets the right message. A fulfilment company will know exactly what design, what words and even what paper to use to show that you are a capable business worthy of trust. They can translate your excellent customer care into your direct mail and use it to inspire trust in your business.
Their experience and expertise mean they can do it quickly and consistently to produce the most efficient results possible.
Remain compliant with GDPR
Every business owner will be aware of the importance of data security and privacy. Regulatory compliance is incredibly important any time personal data is being used. This includes direct mail services.
Here at MoverAlerts, our team is extensively trained in privacy and data laws. We also stay up-to-date with every change and requirement so we can take the stress of legal compliance off your hands.
Target qualified homemover leads
To get the best results from any direct mail campaign, you need effective targeting. You want to avoid churning out leaflets or letters, paying for the creation, printing and postage of paper piles only to place them at the feet of people with no interest in the service you offer. Despite, the look, the tone or the incentives of your mail, if someone doesn't need your services, that mail is going straight in the bin. Someone who moved house three months ago is not going to engage a removal company, however persuasive your leaflet is.
You need to speak to people who want your services. For a removals company or storage company, those people are homemovers, whether that's buyers or renters. Anyone who is planning to change address could be looking to engage a company like you - that's who you need to speak to.
A direct mail company with a subscription fulfilment service can help you target your mail to those people. For example, MoverAlerts has access to qualified leads covering 99% of residential property moves in the UK that we can use to target your direct mail. This data can be filtered using a variety of factors to further tailor your marketing and is updated daily so your direct mail will always be reaching relevant people.
How can MoverAlerts help with your homemover direct mail campaigns?
Here at MoverAlerts we can make sure your direct mail marketing is effective. With our fulfilment service, we can even save your business time and effort by producing, printing and distributing your homemover marketing for you. Choose between an A4 letter or an A5 leaflet, carefully designed to show the best of your business and convince new customers with a personal approach. Contact us today to find out more.