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When it comes to the home mover market, direct mail marketing can have incredible results.

For a removal company, home mover data is a logical place to search for leads. This is one market filled with people who will definitely need your services.

Is your self-storage business booming, with customers queuing at your doors? Are you experiencing a steady success, but unable to silence that nagging voice suggesting you could be doing more and growing faster?

The average home mover spends over £1000 throughout their move. These costs may be spread across a couple of different services, but many of them are almost essential to the moving process. This makes the home movers market a reliable and lucrative source of customers for many related businesses.

It is an unavoidable fact that the market for removal services is quite specific. No one is going to take this service on a whim - but when someone is looking for a moving company, they will always end up using one.

Moving home is not one single step - it is a journey. From the moment you decide that you want to move all the way up until you finally kick off your shoes in your brand new hallway, it is a process, not a day.

Direct mail marketing remains one of the most reliable sources of lead generation for many industries. Companies have relied on it for decades, and even in these days of digital marketing and social media domination, it is still an incredibly effective form of outreach.

Even in the world of digital communication, there will always be a place for direct mail. However, with less post being sent and increasing costs, Royal Mail have announced they are upping stamp prices again. If you use direct mail campaigns as part of your marketing strategy, this could have a big impact on your business costs. 

Let’s take a look at what the stamp increases are, why they’re happening and how MoverAlerts can help you reduce their impact.

Most moving company owners will know what customers are looking for in a removals company. They want a company that is professional, reliable and, most importantly, trustworthy. They need to trust you with all of their possessions, their history. They need to know that their favourite family heirloom, inherited from their beloved grandparent, is in safe hands.

A more difficult job is knowing how to convince your customers that your company is the safest hands. This is the job of removals marketing.

This week, we have published our Property & Homemover Report: Q4 2019; the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market.