Every business gets approached by lead generation companies telling you they’re the best thing since sliced bread. Many of our clients talk to us about how our competitors tell them they should switch providers. That’s just business.
But here’s the thing – those competitors may claim to have the best bread, but was it actually made from the best ingredients? Because what goes into our ‘bread’ is high-quality ingredients – and that’s what makes us the best.
See, we track 99.6% of the residential property market, meaning we stand out above the rest. None of our competitors can compete with this level of coverage. What does this mean to you, the client? Well, it means you’re getting the most address leads possible from us because we have the greatest coverage of homemover data.
Take a company claiming to track 80% of the market. Sounds like a lot, doesn’t it? Now flip it around and that’s a whopping 20% of potential leads you’re missing out on! In other words, for every ten lead addresses we can provide you, they can only provide eight. Therein lies the power of accurate data. When you buy a pizza, do you want it to arrive with a slice or two missing? Of course not! The same goes for address leads.
In a competitive industry, every lead counts. You must be first through the door, getting your brand in front of homemovers before a rival does. That’s what MoverAlerts can help you to do.
Check how much of the property market the provider covers. This is likely something you hadn't even considered but if they're not tracking a high enough percentage of property moves, you're not getting good value for money. Their data is flawed, inaccurate and incomplete. They may sell you the dream and woo you with pretty tools but if the data that underpins their tool is incomplete, it’s really all sizzle and no steak.
The property market is fast-moving. If the data you receive isn't timely, you could end up targeting the wrong people. What a waste of time and money!
Is the data guesswork? With MoverAlerts, you receive data that is factual and not modelled. We know exactly which properties are up for sale and where they are in the process.
If you send mailers to those not actually moving, you’re throwing your money down the drain.
Contacting homemovers too late or too early means you risk losing them to a competitor.
Reaching out to the wrong people can frustrate customers and make you look unreliable.
With MoverAlerts, you can:
We can help you reach movers at key trigger points, so your services are offered exactly when they are needed. For removal companies, you can target as soon as their property goes under offer or 3, 6 or 10 weeks after this date. Take a look at our various trigger points below to see which would best suit your business. Our analysts can predict each homemover’s completion date (called the Predicted Completion Date or PCD), and we’ve identified that the best time to reach them is nine weeks before this. We’re happy to give you advice on what triggers would work best for you and how many times you should send out mailers:
For self-storage firms, you may want to target properties that have just gone up for sale. These homemovers may look to declutter their homes to make them more attractive to buyers or they may prefer to start packing and storing belongings early to avoid a last-minute rush to pack when they finally get their completion date.
Storage firms also may wish to target those that have been withdrawn from the market, where movers may decide to improve rather than move. If they originally planned to move for more space, they may consider renting storage to free up room in their home. You can also engage with homes where sales have fallen through, as these homeowners may either choose to stay or relist. When relisting, they may need to declutter to enhance their property’s appeal, creating a prime opportunity for self-storage solutions. We can also help you target those who have recently moved and may have furniture that doesn’t fit in their new property or more belongings than space! Renting storage space sounds more appealing than tripping over boxes in the hallway!
We can help you customise your marketing message to each of these types of homemovers. Self-storage might not even be on their radar, but a well-times mailer highlighting the benefits could be the nudge they need to take action. We're full of self-storage marketing ideas like this!
No one likes receiving irrelevant marketing. (There’s nothing like getting a retirement home leaflet when you’re nowhere near pension age to give you the hump!) Our lead addresses are all people in the homemoving journey. You’re not wasting money sending out untargeted and irrelevant mailers to uninterested people. As well as knowing exactly who your prime audience is, we are also experts in knowing the best time to send out direct mail, right when your audience will be considering your services.
There are over 14,000 removal firms and over 2,200 self-storage sites so there are plenty of rival firms vying for business. If you want to stay ahead of the competition, you need high-quality leads. With our lead addresses, you can stay ahead of the competition because you’re getting nearly 100% of homemover data not 80%. With MoverAlerts lead addresses, you’re not just getting ahead, you’re leaving rivals in the dust.
It isn’t just our data accuracy that we pride ourselves on. It’s also our expertise. We’ve been tracking the property market for over 16 years. That’s why we’re the leading UK provider of home mover address leads. When you work with us, you get expert account managers who can advise you on the best way to target homemovers and get the most out of your homemover address leads.
Lead addresses alone won’t grow your business. You need expertise, strategy and support. We provide expert guidance on how to use the lead addresses effectively. Whether it’s refining your targeting, optimising your direct mail campaigns or helping you reach the right customers at the right time, we’re here to make sure your marketing actually works.
Our dedicated account managers can help you get the most out of your campaigns with us. We’re just a phone call away. As part of the TwentyCi group, we also provide insights into the latest homemover trends, so you’re always in the know when it comes to what’s happening in the property market. Use our stats to share insights about the property market on social media or in newsletters, helping you stand out as a knowledgeable and trusted business. Our goal is to make sure you’re getting the most out of your leads because your success, is our success!
Choosing the right lead generation partner is essential. Homemovers are a prime audience, and they will be actively searching for services like yours. But if your lead generation company isn’t providing up-to-date, accurate and comprehensive data, then you’re missing out on valuable business.
So, the next time you get approached by a lead generation company, ask them how much of the residential property market their data covers. If it’s less than 99.6%, you will be missing out on a huge chunk of potential address leads that MoverAlerts can provide you with! Get in touch if you’re interested in signing up with us for address removal leads UK and self-storage marketing ideas.