The 20% Problem: What Your Lead Provider Isn’t Telling You

Your lead provider is costing you £18,000 a month.

They haven't told you this. They won't tell you this.

If they track 80% of the residential property market, you're missing 1 in 5 potential customers.

Let's do the uncomfortable calculation...

The Pizza You're Not Getting

You order a large pizza. It costs £15. The delivery driver eats two slices before it reaches your door.

Would you: a) Accept this as normal, b) Demand the full pizza you paid for, c) Find a different pizza company

Obvious, right?

So why are you accepting the same thing from your lead provider?

When they say, "we track 80%/majority/almost all of the market," what they mean is: "We're keeping 20% of your potential revenue for ourselves." Not through commission. Through absence.

When you buy a pizza, you can see the missing slices. When you buy property leads, you can't see which streets aren't covered, which property types are missing, or which postcodes are completely invisible to your provider. You just keep ordering from them because they delivered something.

Meanwhile, your competitor down the road is working with a provider who tracks 99.6% of the market. They're getting those extra slices every month.

The Real Cost of 20%

Let's use your numbers.

Take a typical mid-to-large removal company:

• 150 enquiries per month
• 35% close rate
• £1,800 average job value

With 80% market coverage (most providers):

• 150 enquiries
• 53 bookings
• Revenue: £95,400/month

With 99.6% market coverage (us):

• 180 enquiries
• 63 bookings
• Revenue: £113,400/month

Difference: £18,000 per month. Or £216,000 per year.

That's the price of two new vans. Every year. Forever.

Use our calculator with your numbers and see what you're actually leaving on the table.

But Wait - It Gets Worse

Coverage is only half the story. Imagine you do reach that customer. But you reach them:

• Too early (they haven't got a completion date yet)
• Too late (they've already booked someone else)

This is where most lead providers fall apart completely. They give you names. Sometimes addresses. Maybe a "moving soon" tag.

What they DON'T give you:

• Predicted Completion Date (70% accurate timing)
• Exchange triggers (when decisions actually happen)
• The 9-week window that doubles conversion rates

We analysed one of our removal company clients and found that enquiries at 9 weeks before completion were 1000% higher than at 30 weeks out. Same customer. Same postcode. Just better timing.

Coverage without timing = fishing in the right lake at the wrong time of day. You might have the addresses, but if you're mailing them when they're barely thinking about moving or after they've already booked, you're wasting money.

The Proof: When Good Data Saves a Business

"Yeah, but does this actually work?" – you may ask.

Client: Major UK removals firm
Challenge: 3,587 enquiries sitting in their CRM, with incomplete data

What we did:

• Matched 3,020 addresses (84.2% match rate)
• Identified 850 at the exchange stage
• Identified 715 at the completion stage
• Retargeted with timed campaigns

Result: Filled their vans for 6 months straight.

They didn't need more leads. They needed better data on the leads they already had. They weren't suffering from a volume problem; they were suffering from a quality and timing problem.

Most removal companies are sitting on exactly this right now. Names without full addresses. Addresses without timing. Timing without triggers. And wondering why conversion rates are dropping.

Why Your Current Provider Won't Tell You This

Your current lead provider knows exactly how much of the market they cover. They also know you probably won't ask.

Because if you did ask, and they said "80%," you'd do the maths. And once you do the maths, you'd realise you're leaving £18,000 on the table.

Here's what to ask them: "What percentage of the UK residential property market does your data cover?"

If the answer is anything less than 99%, you're being short-changed. If they dodge the question with vague terms like "comprehensive" or "extensive," that's an even bigger red flag.

What Getting the Full 10 Slices Actually Looks Like

When you work with MoverAlerts, you get the complete picture. Virtually everything that moves in the UK residential market. That's 99.6% coverage from tracking over 4,500 data sources delivering 29 billion data points annually.

Timing triggers that actually matter:

• Just listed
• SSTC (at 3, 6, and 10 weeks)
• Exchanged
• Predicted Completion Date (70% accuracy in tests)

Our Predicted Completion Date trigger lets you mail or retarget when the decision is imminent - that 9-week window where enquiries are 1000% higher than earlier stages. This isn't guesswork; it's data-driven timing that doubles ROI.

Fulfilment if you want it:
We'll design, print, and post your mailers at 78p per piece - 23% cheaper than other providers. Or you can self-serve and plug our data straight into your own systems.

CRM integration that actually works:
Plug and play. No faff, no technical headaches. Your data flows where you need it.

Compliance sorted:
Marketing to homemovers is legitimate when done properly. Our programme operates within UK data protection law using recognised lawful bases for direct marketing and clear opt-out rights.

Do you see your 20% Problem?

Want to see your actual 20% audit?

We'll pull your catchment area and show you exactly how many households your current provider is missing. Not industry averages. YOUR area. YOUR postcodes. YOUR potential revenue.

Book your free audit →

Because you shouldn't have to accept 8 slices when you paid for 10.