Reporting the success of your lead generation by integrating with moving company CRM software​

We know tracking lead generation activity and CRMs go hand in hand. Therefore, we are delighted to announce that we are partnering with MoveMan to help you improve the reporting of your moving company's lead generation efforts.  

MoveMan has been serving the removal sector for 27 years and supports over 280 companies in the UK and overseas by providing moving companies with CRM software specifically built for this industry. 

We believe through our partnership, which uses an API integration to sync your MoverAlerts feed into your MoveMan portal, that you can use automation to centralise your leads. In doing so, you will be able to enhance the trackability of your lead’s revenue. 

Tracking where leads come from is tricky. For instance, when conducting direct mail campaigns, prospects view the postcard but may later call up or go straight to your website and will unconsciously forget that the reason they’ve come to know of you was because of that all-important flyer. When asked, “how did you hear about us?” they may not attribute it to the flyer. Even if they do remember, you have to rely on your team to ask this question rather than assuming it’s just a call or website enquiry. 

Therefore, if you are struggling to identify what lead sources are bringing in revenue, MoveMan’s CRM will help you understand how many leads you are generating from different channels and what channels are bringing in leads that are converting.  

Our data subscription is fed into the CRM and can be tracked by the source tag ‘MoverAlerts.’ This means that when someone calls in, you can quickly search their postcode in the CRM and if it’s a lead you have generated through MoverAlerts, you will be able to log all your information against the automatically created record. 

You can then use the range of reports to analyse your ROI from different lead-generating sources. You can see below a report showing, the successful client percentage rate based on an invoice being created, the total net quote value by source and the number of quotes per source.  

This level of reporting allows you to understand which postcode, region and area are producing the most and least jobs. Therefore, enabling you to optimise your efforts by marketing more in areas that are working and redirecting your attention away from those not generating leads, to new areas that you have not yet targeted. 

Some of our clients even use the report to pinpoint the specific timeframe during the moving journey when they received the highest number of enquiries. This allows them to see the optimum time at which to target potential customers going forward. 

If you are looking to improve the tracking and reporting of your leads, enquire here to find out more about MoveMan CRM and how it can be integrated with our MoverAlerts subscription that can help you to generate removal leads by targeting homemovers throughout their moving journey.  

To find out more about our lead generating subscription get in touch below.