We speak to movers and storers daily and we can empathise with just how competitive the market is. Some of the calls we get are from deflated business owners who are looking to win new leads. We make it our mission to help them to achieve that very goal. You likely know about MoverAlerts’ direct mail campaigns, but did you know that we also offer a mobile advertisement service? Mobile ads are a highly effective way of winning new removal company leads and self-storage leads.
You need to go where your potential customers are. Where’s that? Their mobile phone!
People in the UK spend a whopping 4 hours a day on their mobiles according to Statista and the majority of people don’t go anywhere without it attached to their hip! If you want to market your services, mobile advertising is a must.
What is mobile advertising?
Mobile advertising is any form of advertisement on a mobile device. It includes in-app ads, banner ads, SMS marketing, push notifications, video ads and mobile game ads. We’re all more than familiar with the most irritating form of mobile ad – the interstitial ad. These are those full-screen ads that appear when you’re between levels on a mobile game or trying to read a news article. Some of them are a nightmare to close and there’s nothing more frustrating than when you have to shut the whole app or webpage down to get rid of it. Don’t worry – our ads are nothing like this!
We’ve partnered with Admessenger to deliver our mobile advertising service. Admessenger offers mobile advertisement that is not only non-intrusive but also remarkably effective.
What is Admessenger?
Admessenger’s innovative solution was launched in 2014 and has since produced billions of impressions. It’s not social advertising like you’d see on Facebook, or a search ad that you’d find on Google and nor is it an SMS. Admessenger is a banner ad of scrolling text that sits at the bottom of a website that you’re visiting on your mobile. It works like the scrolling text you see when you’re trying to catch up on the top headlines on one of the news channels or find out who Man Utd’s latest transfer is on Sky Sports News. The ad is a strip across the bottom of the user’s screen, featuring your company logo and 140 characters of text. It displays your marketing message and then prompts the user to take action such as to visit your website. Not only does it work for big national brands but it’s great at delivering local marketing campaigns for businesses just like yours.
Example of Admessenger’s scrolling ad banner
How does it work? Well, TwentyCi (our parent company) provides the longitude and latitude coordinates for identified properties across the UK to Admessenger. This means that for each of our clients, your ad will only be shown to those in your specified local targeted area and also those that are actually in the moving process. Most of our clients tend to target those at the Sold Subject to Contract stage and have the ad go alongside their direct mail campaign. When someone who meets these criteria visits certain websites, the scrolling ad will appear at the bottom of their mobile screen. The websites the ad features on are chosen based on the geographic location you’ve specified and the type of audience you’re looking for. Here are some examples of the websites that your ad may appear on:
An example of websites that Admessenger ads appear on
The benefits of Admessenger
Delivers a high level of engagement:
The majority of us go blind to ads online so they become ineffective. Admessenger ads offer three times the engagement of a standard mobile display at a much lower cost per click. The click through rate (CTR - the percentage of people who click on an ad) is 0.8%, which is amazing compared to the average CTR of 0.35% for a typical mobile banner.
Easy way to advertise:
We know you’re likely not a marketing expert. With Admessenger, you don’t need to be. You likely don’t have time to create ads and with Admessenger you don’t need to dedicate any exhaustive amount of time to the creation of the ad. All you need is to write 140 characters and in fact, our account managers will happily write the ad for you if you’d prefer. We’ll also deal with the whole process of setting up and managing the campaign for you.
Easy to read:
Scrolling text is a great way to get a lot of information in a limited space. You have such a small screen on a mobile that short and concise works best for getting your message across.
Attention-grabbing:
Scrolling text works well as the movement is distinctive, eye-catching and draws the eye. As the words move out of view, people naturally feel like they’re going to miss something, so they’ll focus on the loop of text.
Highly accurate location targeting:
Leveraging GPS technology, Admessenger can pinpoint your specific target location, guaranteeing that your campaign connects with your precise audience.
Quick to deploy:
It’s speedy to roll out, which is great if you need to respond to market conditions quickly. You can create urgency by using language such as, “Don’t miss out.” It’s an effective way of communicating any timed promotions or offers you may have. Immediacy is a big advantage of mobile ads as it enables advertisers to reach their target audience in real-time. This can drive instant responses.
Offers a point of difference from your competitors:
To win removal company leads and self-storage leads, you need to stay ahead of your competition and this type of advertisement will set you apart in a busy industry.
Less intrusive:
As we stated, mobile users become frustrated with the intrusive ads that they’re forced to look at or watch. These ads are not difficult to read and will not disrupt their online activities. Yet equally, their eye will naturally be drawn to the scrolling message.
High-quality reporting:
We can provide top-notch reporting. Reports will include impressions and clicks by time of the day and day of the week, heatmaps and cumulative ad exposure times (the total amount of time that individuals have been exposed to an ad over a certain period). You’ll receive a PDF snapshot of the health of your campaign.
Cost-effective and easy to manage costs:
The pricing is based on impressions i.e. when your message has appeared on someone’s mobile phone. You can decide what your budget is and cap it.
Our parent company TwentyCi has had some impressive results through the use of Admessenger. A well-known bed retailer saw a 50% sales uplift from the areas where direct mail was combined with Admessagers compared to the areas where just direct mail was delivered.
Conclusion
Admessenger’s scrolling ads are ideal for not only generating leads but also building brand awareness and great for promoting any special offers or seasonal deals. By including a call to action such as 'book now,' you can encourage movers to take immediate action. When it comes to storage solutions, homemovers might not have contemplated the option of renting a storage unit. You can introduce this concept to them and emphasise the benefits of utilising storage facilities during a move. For removal companies, you can advertise your services right when someone is at that point of the moving journey where they are considering hiring this service.
Don't be reluctant to try something new. Most of our movers and storers stick to printed ads or direct mail. These are both effective means of marketing, but if you want to win business in your local area, you need to be brave and go for new innovative ways to advertise. Mobile ads don’t need to be used on their own. They work great alongside your current moving company's marketing strategy, encouraging clients to sign up for your services whilst reinforcing your branding.
Our clients that have adopted our mobile advertising strategy are reaping the rewards and we’d love for you to join them! If you want to discuss signing up for our mobile ad services, get in touch with us today here.
MoverAlerts can help your moving company generate leads. With the biggest and most accurate source of homemover data in the UK, we can help you to target properties within your local area that are progressing through the moving journey.
