How Bad Data Can Damage Your Removals and Storage Business
So, you’ve decided to invest in homemover data to increase your leads? Bravo!
For removal firms, the secret to winning new business is reaching movers before they ask their friends for a recommendation or search “removal firms near me” on their Safari app. Proactive marketing keeps you top of mind and first in line!
For storage companies, movers are gold. These customers need storage at so many points in the moving journey: when decluttering to sell, between moves or when the sale falls through. You can be there with the solution they need.
We can’t advocate enough for using homemover data. It’s a winner for our mover and storer clients, and it can deliver results for you too. It’s simple, smart marketing to a high-value audience.
But wait - none of this matters if the homemover data you receive is poor quality. Did you even consider this?
By poor quality, we mean data that is:
- Out of date: You’ve missed the boat - the person moved months ago
- Inaccurate: Number 6 on the High Street has no intention of moving and never did
- Incomplete: The coverage of the property market is low
What is the hidden cost of bad data?
- Lost opportunities - missing out on potential leads
- Wasted resources - time, money and effort spent chasing dead ends
- Damaged reputation - contacting uninterested people can cause frustration
Don’t get sold snake oil
Not all homemover lead providers are created equal! Many companies have jumped on the bandwagon of selling homemover data and they overhype the coverage and accuracy of the data. Think of those old snake oil remedies that promised a cure but delivered nothing! Flashy claims but no substance and little to no results. When deciding where to get your homemover data from, question the company’s claims and ensure they can back it up.
Why you can trust MoverAlerts data
MoverAlerts is the UK’s top provider of homemover address leads for movers and storers. There’s a reason why:
- Our data is accurate
- We cover over 99.6% of residential property moves
- We’re experts – we’ve been doing this for 16 years!
- We have proven results and a roster of happy clients
Conclusion
Homemover data is a jackpot for the removal and storage industry. When you have accurate and up to date data you can:
- Reach genuine homemovers right when they’re making the decision to use your services
- Fill your diary with high quality leads
- Plan resources more effectively
- Build a reputation for being proactive and reliable
If the data you’re relying on is out of date, inaccurate or incomplete, the damage begins. Like an iceberg, most of the damage lies beneath the surface. There’s visible damage (above the surface) such as wasted marketing spend, time lost chasing dead end leads and fewer bookings. But beneath that, under the ocean, there’s damaged reputation, missed mover opportunities and inefficient operations. With better data you can stay above the water, find strong leads, secure bookings and create stronger customer relationships. Don’t let bad data sink your storage or removals business. Invest in accurate and high quality homemover data to chart a clear course to growth.
If you want the best homemover data on the market, get in touch! As the UK's leading address removal lead providee, we’d love to work with you.