Market Analysis

TwentyCi Property & Homemover Report – End of Year 2021


Welcome to the latest edition of the TwentyCi Property & Homemover Report, providing a comprehensive review of the UK property market, created from the most robust residential research and property change sources available.

Q4 2021 PHMR Front Cover-1

Our report provides a real-time review of the UK housing market in Q4 2021, covering 99.6% of all sale and rental moves. This property market analysis and state of the nation report provides unique insight into the people behind the numbers, creating a picture of the demographic, regional and socio-economic factors impacting the UK housing market, including:

  • Factual data (not modelled or sentiment-based)
  • Full market coverage
  • Demographic overlay
  • Property sales data
  • Property rental data

UK Property Research Headlines – End of Year 2021:

  • Sales Agreed
    2021 saw over 1.45m sales agreed, an increase of 13% on 2020 and a massive 25% greater than 2019.
  • The Lack of Property Stock
    In 2021 there were 6% fewer properties put up for sale, on average there is now only 2.5 months’ worth of stock available across the UK.
  • Hybrid/Online Agents
    Their market share now stands at 6.7% with no significant consumer shift during the pandemic.
  • The Lettings Sector
    The sector continues to remain subdued. The volume of properties available for let is down nearly 12% compared to 2020, and the lets agreed are up by 6%.
  • CACI Demographic Insight
    The more affluent Acorn segments have maintained previous home buying levels however, lower affluent group exchanges have dropped as much as 14% from  2020 to 2021.
  • Retail Opportunity
    With a retail recession in 2022 a high probability, the near 1.5 million households that have moved in the last 12-months offer a significant lifeline of expenditure as new owners transform their new home.

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